We are very excited to feature Eric Floberg on our latest spotlight!

Q: How did you first discover your passion for photography?

“I actually started making videos in school, and that got a camera in my hands. That evolved into making skits and parody videos with friends. I stumbled into filming weddings, and subsequently using my DSLR to photograph my friends who were engaged or for family photos, and it slowly morphed into a career. The passion for the medium slowly corroded as the digital camera became the thing tied to thousands of images I would make every weekend, not for myself. I would find myself photographing my family on the DSLR, but would never touch the files. As soon as I got a film camera in my hands, I cared about every frame, and that ultimately fall in love with the process again. Now, I exclusively photograph my personal life on film because I desire for it to be a separate process than my job.”

Q: What do you enjoy most about shooting film?

“At first, it was the joy of getting a set back from the lab. As the lab continued to be inconsistent, I grew frustrated with the results and teamed up with a friend to start doing it on our own. The joy is still there. It's even better seeing the conversions happen on my own computer and having the full authority to make them what I want them to be.” 

Q: What are some of your favorite film stock?

“Portra 400; so original. It's my go-to, but I really enjoy Cinestill 800t, especially not at night, strangely.”

Q: What inspires me most when it comes to your photography?

“I'm constantly challenged with the basics. Always trying to make my compositions better, approach lighting better, noticing small nuances every time I go out and collecting/filing them away in my brain for future endeavors.”

Q: How has our Negative Supply tools helped your workflow?

“The Film Carrier makes scanning so easy and such a fun process. We love the light bed. The consistency of light and output of power gives us the ability to shoot faster, with less chance of any motion blur. High quality build on everything and the best tools we've used to date with scanning our own film.”

Q: What camera are you using to scanning?

“The Fujifilm GFX50s; we recognize that it's way overboard, but my friend already had it for portraits with client work, and we thought "why not?" - The quality seems to be unmatched.”

We’d like to thank Eric for sharing his work with us! You can check out more of his work on Instagram. Check out the tools Eric used below! And if you’d like be featured on our blog send us a email at contact@negativesupply.co